Godley & Creme

Godley & Creme were an English pop musical duo, Kevin Godley and Lol Creme. After directing their own music video, they became involved in directing in other artists' videos. In 1979, they directed their first music video for their own single "An Englishman in New York". After this, they became involved in directing videos for such artists as Ultravox, The Police, Duran Duran, Frankie Goes To Hollywood and Wang Chung, as well as directing the ground-breaking promo for their own "Cry" in 1985. The duo split at the end of the 1980s and have both been involved in music videos, TV commercials, and sporadic music projects since.

The pair began their professional music career together in 1969, performing pop music in Strawberry Studios at Stockport near Manchester with Eric Stewart and Graham Gouldman. Their first chart success was as members of the short-lived Hotlegs, which evolved into 10cc in 1972. 10cc enjoyed strong chart success, most notably with their 1975 single "I'm Not in Love", a hit on both sides of the Atlantic.

After the recording of 10cc's fourth LP, How Dare You!, Godley and Creme left the band to work on a project they called "The Gizmo", a device which created a wide variety of sonic textures when attached to the bridge of a guitar. "The Gizmo" was featured heavily on their poorly received concept album Consequences, released in 1977.

The duo gradually regained critical favour with a trio of innovative albums in the late 1970s and early 1980s – L, Freeze Frame and Ismism. Freeze Frame included several songs that gained airplay on alternative radio in many countries, notably "I Pity Inanimate Objects" and "An Englishman in New York", which was accompanied by an innovative music video. The single "Snack Attack" was also a minor hit. In 1983, they released Birds of Prey which took their music in a more electronic direction, using electronic drum machines for the entire album.

Their 1984 single "Golden Boy" was included on 1985's The History Mix Volume 1 album which celebrated 25 years of recording together. The album, co-produced by J. J. Jeczalik of Art of Noise, remixed samples of their previous recordings to a disco beat. This album also contained the single "Cry" which, helped in part by the video, became their biggest US hit, reaching No. 16.

Godley & Creme released their final album, Goodbye Blue Sky, in 1988. This album abandoned electronic instruments and used harmonicas, organs, and guitars to tell the story of the earth on the brink of nuclear war. The pair ended their working relationship soon after the release of the album.

The duo released seven studio albums, four compilation albums and 16 singles as well as they directed a large number of music videos, eight of which were for their group.